Salesforce, Klaviyo, and CRM consulting built around your business.

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We help companies implement, optimize, integrate, and scale CRM systems across sales, service, marketing, data, reporting, automation, and operations.

Turn your CRM into a system your teams can actually use.

CRM technology should make customer relationships, sales operations, service, reporting, and decision-making easier, not create more complexity.

Spark helps organizations design and improve CRM environments around real workflows, connected data, automation, clear reporting, and stronger user adoption.

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A CRM your teams can actually use

Salesforce Implementation

What We Help With:Plan, configure, and launch Salesforce around your sales, service, marketing, and operational requirements.

Plan Your Implementation
  • Requirements gathering
  • System configuration
  • Data migration
  • Sales process setup
  • Roles and permissions
  • Dashboards
  • Automation
  • User onboarding

CRM Strategy & Optimization

What We Help With:Improve existing CRM environments that have become difficult to use, fragmented, poorly adopted, or misaligned with the business.

Request a CRM Audit
  • CRM audits
  • Process redesign
  • Data cleanup
  • Workflow optimization
  • Adoption improvements
  • Reporting improvements
  • Automation opportunities

Microsoft Dynamics

What We Help With:Support CRM requirements beyond Salesforce with Microsoft Dynamics-based solutions for customer management, sales operations, workflows, reporting, and connected business processes.

Discuss Microsoft Dynamics
  • Customer management
  • Sales operations
  • Workflow automation
  • Reporting
  • Connected business processes

Data, AI & CRM Intelligence

What We Help With:Bring customer and operational data together to improve segmentation, reporting, automation, and decision support. Where appropriate, Spark can help connect CRM environments with AI capabilities and external AI tools to create more intelligent workflows and more accessible business data.

Discuss Data & AI
  • Salesforce Data Cloud
  • Unified customer data
  • Segmentation
  • Reporting and decision support
  • AI-assisted CRM workflows
  • Gemini Pro and approved AI integrations

Marketing Automation & Customer Journeys

What We Help With:Connect CRM data with marketing workflows so leads and customers move through clearer, measurable journeys.

Connect CRM and Marketing
  • Lead nurturing
  • Klaviyo email and SMS flows
  • Campaign workflows
  • Customer journeys
  • Marketing and sales handoff
  • Audience segmentation
  • Campaign reporting

Reporting & Analytics

What We Help With:Build dashboards and reporting systems that give teams clearer visibility into sales, service, marketing, pipeline, and operational performance.

Improve Your Reporting
  • Sales dashboards
  • Service dashboards
  • Marketing dashboards
  • Pipeline visibility
  • Executive reporting
  • Operational insights

CRM Integrations & Automation

What We Help With:Connect CRM platforms with marketing systems, cloud tools, analytics, forms, email, automation platforms, and internal business applications.

Discuss CRM Integrations
  • Marketing systems
  • Cloud tools
  • Analytics platforms
  • Forms and email
  • Automation platforms such as n8n
  • Internal business applications

Need CRM and Salesforce talent?

Through our Technology Workforce service, Spark supports companies looking for Salesforce administrators, developers, CRM consultants, and analysts.

Explore Technology Workforce

Ready to get more from your CRM?

Let's build a CRM system that supports your team, your customers, and your growth.

Book a CRM Consultation